We are your solution to targeting and retaining Hispanic customers by providing services that cover the entire product and customer life-cycle. Arial International is the innovative pioneer and recognized leader in delivering “Business Spanish” services to companies who provide products and services to Spanish-speaking customers.

Targeting and Retaining Hispanic Customers
Spanish & English Proficiency Assessments

Bilingual Training Seminars

Translations

Call Center Certification Programs

Spanish Language Call Monitoring

Hispanic Cultural Awareness Seminars

Marketing Consulting

Spanish Proficiency Assessments

We provide verbal communication and comprehension, writing and/or translation skills assessments for job applicants and  bilingual employees in Spanish and/or  English.

Bilingual Training

Bilingual employees who interact with Spanish-speaking customers must be able to communicate in professional "Business Spanish" as well as understand the cultural and geo-demographic diversity of Hispanics in the US. Unfortunately, many companies in the US train their bilingual personnel in English and then require their employees to "go say that in Spanish". Without appropriate in-language training in the specialized vocabulary of your industry these employees are at a disadvantage in communicating with your customers.

Our instructor-led and E-Learning seminars teach participants how to correctly use business vocabulary in a variety of business conversations and can be customized according to each client's objectives.

Reduced call duration, improved customer service and fewer hand-offs of calls to supervisors are some of the benefits our clients have benefited from our seminars.

Click here for a complete listing of our bilingual and Spanish-language
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Translations, Editing and Proofreading

We translate and edit a wide variety of Spanish language business communication material including customer service and collection letters, websites, marketing collateral, training manuals, call center scripts, VRU scripts, sweepstakes rules, contracts, etc. Our specialty areas of expertise are translating consumer credit and financial services documents.

To provide the most objectivity in the translation and editing process our fee structure is based on per word translated. This assists our clients in planning and budgeting and ensures an accurate, high quality translation. (Top)

Call Center Certification Programs

Our certification process assesses, trains, tests and certifies call center and face-to-face representatives to ensure they are fluent in "Business Spanish" communication and provides the necessary skills to support paying bilingual premiums. The three certification levels we provide are: Verbal, Writing and Translation Skills.
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Spanish Language Call Quality Monitoring

Our bilingual professionals listen to live or recorded Spanish-language calls handled by the client’s call center representatives to assess the quality, accuracy and effectiveness of Spanish-language communication with the client’s customers and compare these to Best Practices. We complete and submit a report of findings identifying opportunities for improvement in the telephone skill sets of the call center representatives. This report provides information to management to ensure compliance, give feedback to employees and identify training opportunities for  bilingual staff.
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Hispanic Cultural Awareness Seminars

Provide your team with a better understanding of the culture and the geo-demographic diversity of US Hispanics by:


Hispanic Marketing Consulting

We assist organizations in assessing new marketing and product opportunities and developing "culturally appropriate" marketing strategies. We have an intimate understanding of the cultural differences and nuances between Anglos and Hispanics that need to be factored into your marketing strategy and product positioning. (Top)

Drawing on our firm's 17 years of experience in the US and throughout Latin America, our multicultural, multilingual team assists our clients in improving their Spanish-speaking customers' experience. Our services include:
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