We are your solution to targeting and retaining Hispanic customers by providing services that cover the entire product and customer life-cycle. Arial International is the innovative pioneer and recognized leader in delivering “Business Spanish” services to companies who provide products and services to Spanish-speaking customers.
We provide verbal communication and comprehension, writing and/or translation skills assessments for job applicants and bilingual employees in Spanish and/or English.
The objective of the assessment is to assist in screening and selecting bilingual employees, provide objective information to companies who pay a bilingual differential and to identify additional training that may be required to better serve Spanish-speaking customers. Clients receive immediate verbal feedback and a scored written report delivered by e-mail with each assessment. (Top)
Bilingual employees who interact with Spanish-speaking customers must be able to communicate in professional "Business Spanish" as well as understand the cultural and geo-demographic diversity of Hispanics in the US. Unfortunately, many companies in the US train their bilingual personnel in English and then require their employees to "go say that in Spanish". Without appropriate in-language training in the specialized vocabulary of your industry these employees are at a disadvantage in communicating with your customers.
Our instructor-led and E-Learning seminars teach participants how to correctly use business vocabulary in a variety of business conversations and can be customized according to each client's objectives.
Click here for a complete listing of our bilingual and Spanish-language
Reduced call duration, improved customer service and fewer hand-offs of calls to supervisors are some of the benefits our clients have benefited from our seminars.
Drawing on our firm's 14 years of experience in the US and throughout Latin America, our multicultural, multilingual team assists our clients in improving their Spanish-speaking customers' experience with their companies. Our services include:
2006 Choice Outstanding Academic Title
This makes Hispanic Marketing & Public Relations the first ever Hispanic marketing title selected for the exclusive list. The outstanding works were selected for their excellence in scholarship and presentation, the significance of their contribution to the field, and their value as important – often, as in this case, the first – treatment of their subject. The Hispanic Marketing & Public Relations book was (one less than 3 percent) of more than 25,000 titles submitted to Choice in 2006. Outstanding Academic Titles are the “best of the best.”
With contributions from nineteen Latino market experts, including Arial International's CEO Tony Malaghan, this book is a must have for those interested in understanding and targeting America's largest minority market.
Hispanic Marketing and Public Relations: Understanding and Targeting America's Largest Minority
Hispanic Marketing Consulting
We assist organizations in assessing new marketing and product opportunities and developing "culturally appropriate" marketing strategies. We have an intimate understanding of the cultural differences and nuances between Anglos and Hispanics that need to be factored into your marketing strategy and product positioning. (Top)
We translate and edit a wide variety of Spanish language business communication material including customer service and collection letters, websites, marketing collateral, training manuals, call center scripts, VRU scripts, sweepstakes rules, contracts, etc. Our specialty areas of expertise are translating consumer credit and financial services documents.
Our standard business practice for translations is to have two fully bilingual experts translate, edit and proofread the translated documents comparing the translation to the original to ensure accuracy and that the translated document retains its original tone and meaning. Both native Spanish and native English speakers are involved in each translation project. For large and/or complex documents, a third translator edits and reviews the final document.
To provide the most objectivity in the translation and editing process our fee structure is based on per wordtranslated. This assists our clients in planning and budgeting and ensures an accurate, high quality translation. (Top)
Call Center Certification Programs
Our certification process assesses, trains, tests and certifies call center and face-to-face representatives to ensure they are fluent in "Business Spanish" communication and provides the necessary skills to support paying bilingual premiums. The three certification levels we provide are: Verbal, Writing and Translation Skills.
Our bilingual professionals listen to live or recorded Spanish-language calls handled by the client’s call center representatives to assess the quality, accuracy and effectiveness of Spanish-language communication with the client’s customers and compare these to Best Practices. We complete and submit a report of findings identifying opportunities for improvement in the telephone skill sets of the call center representatives. This report provides information to management to ensure compliance, give feedback to employees and identify training opportunities for bilingual staff.
